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Our History

A brief History of Assenmacher Cycles

Get Your Assenmacher In Gear!

Matt Assenmacher trained at the Internationally known Bob Jackson Cycles in Leeds, England in the early 1970's.  Under the guidance of master frame builder Dan Foster he learned the traditional English frame building skills and design practices.

In 1973, the original Assenmacher bicycle frame shop was set up in Mt. Pleasant, Michigan. In 1978 the frame shop was moved to Swartz Creek, Michigan and a full service retail bicycle shop was added.  Today we offer an extensive retail and repair shop featuring Trek and Specialized bicycles as well as a custom frame shop where we can repair, renovated, and paint your frame to the highest standards. You will find us to be knowledgeable, friendly and ready to help you in any aspect of bicycling.