Skip to main content


Our bicycle lines are from the strongest, most respected, and reliable suppliers in the world. We are a factory authorized, fully servicing dealer for these bicycle industry leaders. Bicycles are getting more complicated and technical every year. A quality bicycle assembly will pay big dividends in your enjoyment and safety, and the longevity of your investment. We make special efforts to supply you with a high-quality custom detailed assembly that will make a positive difference on your first ride and for many years to come.

We are proud of the bicycles that we handle and we maintain good professional working relationships with all of our suppliers. Our vendors are consistently listed as the top quality brands in industry surveys. You will not find us berating and knocking our competition's products because we don't have to. You will find us happy to explain to you and instruct you in the operation of any of our products. Our bicycles are also available for test rides. Remember, we are bicycle riders, too!

  • Trek - We are proud of this line and the commitment they have made to design and produce high quality bicycles in the United States . We feel they incorporate sound design and manufacturing practices throughout. Winning an unprecedented seven Tour de France races has catapulted Trek to the top of the international road scene. TREK has been at the front in frame material innovation, with aluminum, carbon composite, and chrome molybdenum steel frames being offered. The TREK mountain bikes are offered in non-suspended, front suspension, and innovative fully suspended models. If you are looking for state of the art, take a close look at the TREK!
  • Specialized - These highly regarded bicycles are from one of the big innovators in the cycling industry. The Specialized Mountain bicycles are some of the best known in the world. This is with good reason. They are well engineered, and light, at a reasonable cost. If you want a quality, lightweight Mountain bicycle, or a Mountain bicycle with a suspension front end, or a quality full suspension bike in a variety of prices these are the bikes. Specialized is a major supporter of bicycle racing and bicycle trails throughout the United States. On the road scene, Specialized products have found their way into the Pro Peloton with bicycles and many of their outstanding accessories and after market products being used in major races such as the Tour de France. We offer Road, Cross, Mountain, and Comfort bicycles by this innovative "Think Tank" on the West Coast.
  • Electra - Grab Life by the handlebars.  The only hard part about riding an Electra is choosing which one to get. They're all easy to ride and look amazing.  So take your time to figure out which one is perfect for you. They have multiple collections with different models within each line. Life behind bars is not so bad after all! They’re all easy to ride and they look amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different models within each line.
  • Co-Motion: Co-Motion built their reputation on constructing cleanly designed and elegantly executed bicycles in Eugene, Oregon.  These bicycles are generally built to order and require a lead time so please plan ahead.
  • Sun:- Our adult tricycle and specialty bike supplier. We have been selling this brand for several years and have helped many of our industrial customers with work bikes and special needs customers with products that are innovative and well designed. If you now someone who wants to enjoy this alternative method of cycling, talk to us about the Sun line.

Bicycle Warranties

We offer a lifetime warranty with all of our bicycles. In addition, we will personally stand behind any bicycle we sell 100%. We will be happy to give you details of a specific company's warranty upon request. All of our bicycles also come with a free check up policy. Generally, it is recommended that this take place from 30 to 60 days after the bicycle is put into service. We also offer free warranty adjustments for the first season. If your bicycle needs further adjustments after the 30-day break in period, this will also be done at no additional expense. We are also one of the first shops in the country to offer the very comprehensive and easy "Keep It Rolling Protection Plan" that can also give you added piece of mind and added value for your new purchase.

Keep It Rolling Protection Plan

Now, you can have the peace of mind of a bicycle protection plan. There's no question--a new bike will bring you years of enjoyment. But sometimes, the unexpected happens and you are faced with the hassle and expense of repairs. That's why we recommend the Keep It Rolling Protection Plan. This plan begins on the date of your purchase and provides:

  • 100% parts and labor coverage
  • Up to 5 years of coverage
  • Free transferability to new owners
  • Simple and Easy "No Hassle" repairs

The plan covers virtually every part of your bike including the drive train, brakes and shifters. With the increasing complexity of today's high-tech bicycles, this is the one accessory that can keep it rolling when you need it most! Call us at 810-232-2994 for plan terms and conditions.


Assennacher's offers financing so you can ride today and pay later. Our financing process is secure, fast, and easy and has no pre-payment penalties. You can read the full details and apply online here.

Accessories & Clothing

We stock a wide selection of parts and accessories from manufacturers all over the world. We have what we feel is the best quality equipment and also the best value. If you need a part we do not have in stock, we can generally find it and get it for you quickly. We are also proud to bring you the largest selection of cycling clothing in Genesee County. We have everything necessary to be comfortable, safe, and stylish while enjoying our favorite sport. Do not overlook the proper attire. It can make a great difference in how you feel about cycling and yourself. We have a large selection of lightweight, comfortable helmets by many of the leading manufacturers including Trek and Specialized. We have shoes for recreational, road and off road riding. We have clothing by Trek, Specialized, Louis Garneau, and other leading manufacturers. Clothing can make the difference both on the trail and on the road! A small investment in clothing can have a big pay off in how much you enjoy cycling.

Please wear a helmet. A helmet is a proven way of protecting yourself and your loved ones from serious head injuries.