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The most important part of any organization is its personnel.

Assenmacher's Staff

Steve Bender: Our Hill Road Manager comes to us from Perry Michigan but is a U.P. native of Crystal Falls. Steve has been with us for twenty-six years and has over thirty years of bike shop experience both as a mechanic and sales. He has had a passion for road bikes from the time of his first Gitane in the mid 70’s. We all enjoy his positive attitude and enthusiasm for quality bicycles. He looks forward to helping you fulfill you cycling needs.

Thomas Cummings: Tommy has been a fixture in the Genesee County cycling community for decades.    Tom has worked at several different shops over the years and been involved in the Friends of the Flint River Trail rides as well.  We depend on Tom for his extensive knowledge, as well as his high-quality repairs, and assemblies. You can count on him too.

Dwayne Wright: An excellent mechanic and trouble shooter, Dwayne has been with us for many seasons.  Dwayne is primarily with us during the riding season helping to keep our repair turnaround times within reason. 

Keith Morris: The newest edition to our staff he brings an enthusiasm and positive attitude to his work and is happy to help you. Keith is a varsity soccer player at Swartz Creek and is doing bicycle assemblies as well as helping out on the sales floor.

Barbara Assenmacher is the owner/manager and force behind the stores and is always on top of it.

Matt Assenmacher, frame builder, bicycle technician, bike fit. Always interested in hearing from you.