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The most important part of any organization is its personnel.

Assenmacher's Staff

Steve Bender: Our Hill Road Manager comes to us from Perry Michigan but is a U.P. native of Crystal Falls. Steve has been with us for twenty years and has over twenty-five years of bike shop experience both as a mechanic and sales. He has had a passion for road bikes from the time of his first Gitane in the mid 70’s. We all enjoy his positive attitude and enthusiasm for quality bicycles. He looks forward to helping you fulfill you cycling needs.

Hayden Emerling: Hayden is helping us out part time while he is studying airplane mechanics in the Lansing area.  He is great on the sales floor and happy to help you with all of your cycling needs.  

Justin Hryckowian: Justin is our only professional racer.  Young, strong and fast, Justin is also very knowledgable about cycling compenetry and equipment.  We depend on justin for his knowledge, high quality repairs, and assemblies. You can count on him too.

Sean McDowell: Sean is a Shimano and Bosch Certified Technician, and comes from a background in competitive running and cycling. He is our repair guru and also is a great help on the sales floor. In his free time he can be found trying to make his bike lighter.

Dwayne Wright: An excellent mechanic and trouble shooter, Dwayne has been with us for many seasons.  Dwayne is primarily with us during the riding season helping to keep our repair turn around times within reason. 

Barbara Assenmacher is the owner/manager and force behind the stores. She and her partner, Sophie the dog, are always on top of it.

Matt Assenmacher, frame builder, bicycle technician, bike fit. Always interested in hearing from you.